Precision Care Clinics are a group based at the Prince of Wales Hospital, which opened in 2024 and needed a logo and branding development.
Designed to transform cancer care, the clinic integrates advanced genomic research into everyday healthcare. By streamlining services and focusing on genomically informed treatment, it offers a one-stop solution, helping patients and clinicians make faster, more accurate decisions without navigating multiple clinics or specialists.
The logo centres on the concept of ‘precision,’ using clean, intersecting curves within the letter P to create a sense of forward motion and balance. This visual language communicates clarity, stability, and the high level of care patients can expect.
Services: Logo design, visual identity, brand concept development
Client: Precision Care Clinics | Year: 2024
