CLIENT: Worldline
YEAR: 2025
ROLE: Co-art director; produced animated and static assets
YEAR: 2025
ROLE: Co-art director; produced animated and static assets
Worldline is a global leader in payment solutions, operating across numerous markets throughout Europe and beyond.
For their Always On digital campaign, I contributed to the art direction and creative conception within a team of nine designers, where each person took turns defining the creative direction for the next cycle. This collaborative working model fostered a diversity of approaches while maintaining strong visual consistency across nine payment products, four markets and sixteen languages – delivered in static, HTML5 and video formats, with regular seasonal refreshes.
The last campaign cycle drove a +38% increase in engagement while reducing the cost per click by 7% – results that reflect an approach combining visual relevance with media effectiveness. Beyond the metrics, this project became an internal reference point for the design team for collaboration, file management and achievements possible.
