CLIENT: Vulog
YEAR: 2024
ROLE & DELIVERABLES: Art direction and graphic design | Wall decals, A1 office posters, web banners
YEAR: 2024
ROLE & DELIVERABLES: Art direction and graphic design | Wall decals, A1 office posters, web banners
Vulog is a mobility-tech pioneer with nearly 20 years of industry leadership. They asked me to give visual form to their five core values (inspiring, responsible, agile, community builders and empowering) for an internal and external campaign.
Each illustration is built on a circle, a nod to the wheels of motion at the heart of Vulog’s work. Radiating lines, circling arrows, scattered shapes, a rippling badge and a burst of dots give each value a sense of movement and progress, while the deep blue and green palette reflects the company’s eco-friendly endeavours.
The illustrations were rolled out as office wall decals and posters, then adapted into web banners and social media assets, carrying the values from the office wall to the LinkedIn feed.
